How do you think a company like Black and Decker can improve sales, with the poor housing market?

best electric bikes on the market image

dubstyles2

I have a project for business strategy and I need to survey people for ideas. I have several, but want to see if other people could come up with something new.

Black and Decker makes tools and fasteners, and are currently struggling since the construction market is struggling.

Answer
Well, I build Electric Bicycles, and a Fiberglass Ladies Bicycle (that my Daughter designed).
There is a market for electric motor kits, to motorize bicycles.
Think:
Black & Decker is well known for quality electric motors, maybe they should build an electric bike with the B&D name brand on it.?

What is the difference between a "bicycle working prototype" and a "bicycle market prototype"?

fsacuiu

For the same bicycle product/concept there are many production phases to be accomplished until a market product get alife. During these phases different prototypes are built if required.

Answer
There can be a lot of difference. A working prototype is often cobbled together by a mechanic. A market prototype is more refined , and is an element in test marketing.
I have had experience with building prototype bicycles, and I have a few photos to share:

This is Type 3, which has a fairing made of Kevlar (Dupont trademark aramid fiber) built in 1987:
http://i134.photobucket.com/albums/q119/hotbike/00000008-1.jpg

After testing it on people, other suggestions were taken into consideration. The next photo is of the Type 9, built in 1993, and made of fiberglass. The fairing is smaller because testing the larger fairing in Florida revealed that the riders got to hot, it blocked off air. Also, the newer fairing has a storage compartment big enough for 12 x 12ounce beverage cans. And the new design has the fairing mounted to the frame, not the handlebars, so it is much more stable. This bike cost $270.00 to build and sold (Dutch Auction) for $1,200.00.
http://i134.photobucket.com/albums/q119/hotbike/00000023-1.jpg

This photo is of the Type 7, which I did not sell. The fairing was designed by the same women who designed the Type 9:
http://i134.photobucket.com/albums/q119/hotbike/photo003.jpg

I skipped using the number eight, because , like a game of pool, I want the eightball to be last.

Since building these bikes , there has been a lot of electric bikes going into production in China, some 16 million per year. So I would like to cut my losses by bringing in bikes from China. Maybe I will continue to build my own on a one-time, custom basis, but the consumer is only concerned about cost.

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Title Post: How do you think a company like Black and Decker can improve sales, with the poor housing market?
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